Developing Your Business Visual Branding Strategy
So you've spent ages developing your corporate brand with logos, straplines, fonts and colour palettes. But have you ever considered your visual brand?
In an ever increasing world of visual imagery, with Facebook, Twitter, LinkedIn, Pinterest and Instagram, to name a few, do you have images that a client would instantly associate with you, from your corporate headshot to your products/services?
Think about how more engaging a Facebook post is with photos or videos. How often have you scrolled straight past a post with no image? They say a photo is worth a 1,000 words and this is becoming increasingly more important.
How do you develop your visual branding strategy then? Sit down with a pile of magazines. Look at the photos that appeal to you. Think of the words that you associate with your business personaility along with the colours and textures. Then create your image collage (or Pinterest board) to start developing your visual brand and tell your business story.
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